Merge pull request #1044 from ryanseys/dev

Clean up README.md

README.md

-# ExoPlayer Readme #
-
-## Description ##
+# ExoPlayer #
 
 ExoPlayer is an application level media player for Android. It provides an
 alternative to Android’s MediaPlayer API for playing audio and video both
@@ -10,6 +8,42 @@ adaptive playbacks. Unlike the MediaPlayer API, ExoPlayer is easy to
 customize and extend, and can be updated through Play Store application
 updates.
 
+## Installation ##
+
+### via jCenter ###
+
+The easiest way to get started using ExoPlayer in your Android project is by including this your `build.gradle` file:
+
+```gradle
+compile 'com.google.android.exoplayer:exoplayer:rX.X.X'
+```
+
+where `rX.X.X` is the your preferred version. For the latest version, see the project's  [Releases](https://github.com/google/ExoPlayer/releases).
+
+For more details, see the project on [jCenter](https://bintray.com/google/exoplayer/exoplayer/view).
+
+### via source ###
+
+ExoPlayer can also be built from source using Gradle. You can include it as a dependent project like so:
+
+```gradle
+// settings.gradle
+include ':app', ':..:ExoPlayer:library'
+
+// app/build.gradle
+dependencies {
+    compile project(':..:ExoPlayer:library')
+}
+```
+
+If you want to use ExoPlayer as a jar, run:
+
+```sh
+./gradlew jarRelease
+```
+
+and copy `library.jar` to the libs folder of your new project.
+
 ## News ##
 
 Read news, hints and tips on the [news][] page.
@@ -29,8 +63,8 @@ started.
 
 ## Project branches ##
 
-  * The [master][] branch holds the most recent minor release.
-  * Most development work happens on the [dev][] branch.
+  * The [`master`][master] branch holds the most recent minor release.
+  * Most development work happens on the [`dev`][dev] branch.
   * Additional development branches may be established for major features.
 
 [master]: https://github.com/google/ExoPlayer/tree/master
@@ -43,42 +77,10 @@ accompanying demo application. To get started:
 
   1. Install Eclipse and setup the [Android SDK][].
 
-  1. Open Eclipse and navigate to File->Import->General->Existing Projects into
-     Workspace.
+  1. Open Eclipse and navigate to File->Import->General->Existing Projects into Workspace.
 
   1. Select the root directory of the repository.
 
   1. Import the ExoPlayerDemo and ExoPlayerLib projects.
 
 [Android SDK]: http://developer.android.com/sdk/index.html
-
-
-## Using Gradle ##
-
-ExoPlayer can also be built using Gradle. You can include it as a dependent project and build from source:
-
-```
-// settings.gradle
-include ':app', ':..:ExoPlayer:library'
-
-// app/build.gradle
-dependencies {
-    compile project(':..:ExoPlayer:library')
-}
-```
-
-If you want to use ExoPlayer as a jar, run:
-
-```
-./gradlew jarRelease
-```
-
-and copy library.jar to the libs-folder of your new project.
-
-The project is also available on [jCenter](https://bintray.com/google/exoplayer/exoplayer/view):
-
-```
-compile 'com.google.android.exoplayer:exoplayer:rX.X.X'
-```
-
-Where `rX.X.X` should be replaced with the desired version.